Monday, September 8, 2008

What Obama Could Do, ctd.

Responding to my idea that Obama should run a new aggressive commercial against McCain, Jedd writes:
That would be nice, but then the R's would just say, look at this attack. see he's just another politician...
That would certainly happen, but I think that the two things, the commercial and the reaction, wouldn't cancel each other out. Obama could still come out ahead by regaining control of the narrative of the campaign. The ad, by being unexpected and outrageous -- by crossing a line and implying that McCain is putting himself before his country -- breaks through people's usual dismissal of political ads and makes them (and the media) open to questioning a candidate in new ways. A response from the McCain campaign wouldn't necessarily eliminate the new questions if the charge was able to stick. Right now Obama is playing defense against the Palin onslaught. If the ad was strong enough then it would be the McCain campaign playing defense, responding on the Obama campaign's terms, not theirs. If done right the spot could work like a swift-boat ad, only raising legitimate issues.

2 comments:

Unknown said...

The Daily Show has had some great clips showing McCain, Rove and Palin directly contradicting themselves. All Obama needs to do is run the daily show clips in an ad to show what bald flip-flopping hypocrites they all are.

Anonymous said...

Yeah and the more i have been thinking it, the thing that has been sticking with me is the 90% of McCain's votes going along with bush...i like the more of the same argument...